Centre for Marketing Analytics and Forecasting

<糖心Vlog>About us

Founded in 1990, our Centre continues to lead the field in applied forecasting and marketing analytics.

Forecasting and inventory management

We advise companies on effective procedures for forecasting and inventory management and help in designing the best software solutions for the operational side of businesses.

Multiple sectors

Our research, executive support and training informs practice in many sectors, for example, retail, health, manufacturing, telecommunications and software development.

Innovative methods

We develop new methods to tackle a range of problems facing those using predictive analytics, including demand planning, market modelling and inventory management.

Benefits of our work

Our work results in substantial cost reductions and service level improvements for a range of private and public organisations.

<糖心Vlog>Meet your analytics experts

Your introduction to the Centre for Marketing Analytics and Forecasting from the people who make it thrive.

<糖心Vlog>News
<糖心Vlog>Publications

We publish in top level peer-reviewed academic journals, such as Production and Operations Management, European Journal of Operational Research, International Journal of Forecasting, and others.

<糖心Vlog>People

People in the Centre for Marketing Analytics and Forecasting.

Professor Robert Fildes and Dr Stephan Kolassa are

<糖心Vlog class="heading">Centre Director
Ivan Svetunkov

Dr Ivan Svetunkov

Senior Lecturer

Centre for Marketing Analytics & Forecasting, DSAIL - Foundations, Lancaster Intelligent, Robotic and Autonomous Systems Centre, LIRA - Fundamentals, LIRA - Society and Human Behaviour, STOR-i Centre for Doctoral Training

<糖心Vlog class="heading">Centre Administrator
Teresa Aldren

Teresa Aldren

Research Enhancement and Centres Administrator

Centre for Consumption Insights, Centre for Family Business, Centre for Financial Econometrics, Asset Markets and Macroeconomic Policy, Centre for Marketing Analytics & Forecasting, Centre for Productivity and Innovation, Centre for Scholarship and Innovation in Management Education, Centre for Technological Futures , Centre for Transport & Logistics (CENTRAL)

+44 (0)7540 302028 WP D039, D - Floor, Management School
<糖心Vlog class="heading">Centre Members
Sven Crone

Dr Sven Crone

Lecturer

Centre for Marketing Analytics & Forecasting, Lancaster Intelligent, Robotic and Autonomous Systems Centre, LIRA - Advanced Manufacturing, STOR-i Centre for Doctoral Training

Robert Fildes

Professor Robert Fildes

Professor Emeritus

Centre for Marketing Analytics & Forecasting, STOR-i Centre for Doctoral Training

Igor Gusakov

Dr Igor Gusakov

Honorary Researcher

Centre for Marketing Analytics & Forecasting

Rebecca Killick

Professor Rebecca Killick

Professor of Statistics

Centre for Sustainable Soils, Centre of Excellence in Environmental Data Science, Changepoints and Time Series, CHICAS, DSAIL - Foundations, Energy Lancaster, Environmental and Ecological Statistics, Lancaster Intelligent, Robotic and Autonomous Systems Centre, LIRA - Biomedical, LIRA - Environmental Modelling, LIRA - Fundamentals, LIRA - Security and Defence, LIRA - Smart Cities and Mobility, LIRA - Society and Human Behaviour, Network and Systems, Social and Economic Statistics , STOR-i Centre for Doctoral Training

+44 (0)1524 593780 B32, B - Floor, Fylde College
Congzheng Liu

Congzheng Liu

Visiting Researcher

Nicos Pavlidis

Dr Nicos Pavlidis

Senior Lecturer

Centre for Marketing Analytics & Forecasting, DSAIL - Foundations, STOR-i Centre for Doctoral Training

Kandrika Pritularga

Dr Kandrika Pritularga

Lecturer

Centre for Marketing Analytics & Forecasting

D28, D - Floor, Charles Carter Building
Anna-Lena Sachs

Dr Anna-Lena Sachs

Senior Lecturer in Predictive Analytics

Centre for Marketing Analytics & Forecasting, DSAIL - Foundations, Optimisation, STOR-i Centre for Doctoral Training

+44 (0)1524 521894 B163, B - Floor, Management School
Anna Sroginis

Dr Anna Sroginis

Lecturer in Management Science

Centre for Marketing Analytics & Forecasting

B199, B - Floor, Management School
Ivan Svetunkov

Dr Ivan Svetunkov

Senior Lecturer

Centre for Marketing Analytics & Forecasting, DSAIL - Foundations, Lancaster Intelligent, Robotic and Autonomous Systems Centre, LIRA - Fundamentals, LIRA - Society and Human Behaviour, STOR-i Centre for Doctoral Training

Alisa Yusupova

Dr Alisa Yusupova

Lecturer in Marketing Analytics

Centre for Marketing Analytics & Forecasting

<糖心Vlog class="heading">PhD Students
Shahnaz Abdul Hameed

Shahnaz Abdul Hameed

PhD student

Centre for Marketing Analytics & Forecasting, STOR-i Centre for Doctoral Training

Ritika Arora

Ritika Arora

PhD student

Centre for Marketing Analytics & Forecasting

Rebekah Fearnhead

Rebekah Fearnhead

PhD student

Centre for Marketing Analytics & Forecasting, STOR-i Centre for Doctoral Training

Benjamin Lowery

Benjamin Lowery

PhD student

Centre for Marketing Analytics & Forecasting, STOR-i Centre for Doctoral Training

Adam Page

Adam Page

PhD student

Centre for Marketing Analytics & Forecasting, Statistical Artificial Intelligence, STOR-i Centre for Doctoral Training

Niharika Peddinenikalva

Niharika Peddinenikalva

PhD student

Centre for Marketing Analytics & Forecasting, STOR-i Centre for Doctoral Training

Carlos Rodriguez Calderon

Carlos Rodriguez Calderon

Learning Developer (Mathematics and Statistics, LUMS), PhD (Integrated) student

Centre for Marketing Analytics & Forecasting

+51 (0)999 844 944, +44 (0)1524 592208 A110, A - Floor, Management School
Joe Rutherford

Joe Rutherford

PhD student

Centre for Marketing Analytics & Forecasting, Simulation and Stochastic Modelling, STOR-i Centre for Doctoral Training

Kai Zheng

Kai Zheng

PhD student

Centre for Marketing Analytics & Forecasting

<糖心Vlog class="heading">Visiting Research Fellows
  • University of Birmingham, UK
  • Professor Erol Egrioglu, Giresun University, Turkey
  • , Jaywing, UK
  • , University of Bath, UK
  • , University Utara Malaysia
  • University of Skövde, Sweden
  • Dr Ping Lin, China
  • Dr Shaohui Ma, Jiangsu University, China
  • , University of Durham, UK
  • , Georgetown University, USA
  • , Federal University of Alfenas, Brazil
  • , University of Bath, UK
  • VIVES University, Belgium
  • Drexel University, USA
  • , Beijing Foreign Studies University, China
  • , Universidad de Castilla la Mancha, Spain
  • Nanjing University of Aeronautics & Astronautics, China
<糖心Vlog>What we can do for you
  • <糖心Vlog class="title"> Grow with us

    Training and education opportunities

  • <糖心Vlog class="title"> Work with us

    Speak at an event or collaborate with us on research

  • <糖心Vlog class="title"> Services

    Consultancy and Marketing Research services

  • <糖心Vlog class="title"> Software

    Open source packages for R

<糖心Vlog>Get in touch
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