Training and education opportunities
Founded in 1990, our Centre continues to lead the field in applied forecasting and marketing analytics.
Forecasting and inventory management
We advise companies on effective procedures for forecasting and inventory management and help in designing the best software solutions for the operational side of businesses.
Multiple sectors
Our research, executive support and training informs practice in many sectors, for example, retail, health, manufacturing, telecommunications and software development.
Innovative methods
We develop new methods to tackle a range of problems facing those using predictive analytics, including demand planning, market modelling and inventory management.
Benefits of our work
Our work results in substantial cost reductions and service level improvements for a range of private and public organisations.
Your introduction to the Centre for Marketing Analytics and Forecasting from the people who make it thrive.
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We publish in top level peer-reviewed academic journals, such as Production and Operations Management, European Journal of Operational Research, International Journal of Forecasting, and others.
People in the Centre for Marketing Analytics and Forecasting.
Dr Ivan Svetunkov
Senior LecturerCentre for Marketing Analytics & Forecasting, DSAIL - Foundations, Lancaster Intelligent, Robotic and Autonomous Systems Centre, LIRA - Fundamentals, LIRA - Society and Human Behaviour, STOR-i Centre for Doctoral Training
Teresa Aldren
Research Enhancement and Centres AdministratorCentre for Consumption Insights, Centre for Family Business, Centre for Financial Econometrics, Asset Markets and Macroeconomic Policy, Centre for Marketing Analytics & Forecasting, Centre for Productivity and Innovation, Centre for Scholarship and Innovation in Management Education, Centre for Technological Futures , Centre for Transport & Logistics (CENTRAL)
Dr Sven Crone
LecturerCentre for Marketing Analytics & Forecasting, Lancaster Intelligent, Robotic and Autonomous Systems Centre, LIRA - Advanced Manufacturing, STOR-i Centre for Doctoral Training
Professor Robert Fildes
Professor EmeritusCentre for Marketing Analytics & Forecasting, STOR-i Centre for Doctoral Training
Dr Igor Gusakov
Honorary ResearcherCentre for Marketing Analytics & Forecasting
Professor Rebecca Killick
Professor of StatisticsCentre for Sustainable Soils, Centre of Excellence in Environmental Data Science, Changepoints and Time Series, CHICAS, DSAIL - Foundations, Energy Lancaster, Environmental and Ecological Statistics, Lancaster Intelligent, Robotic and Autonomous Systems Centre, LIRA - Biomedical, LIRA - Environmental Modelling, LIRA - Fundamentals, LIRA - Security and Defence, LIRA - Smart Cities and Mobility, LIRA - Society and Human Behaviour, Network and Systems, Social and Economic Statistics , STOR-i Centre for Doctoral Training
Dr Nicos Pavlidis
Senior LecturerCentre for Marketing Analytics & Forecasting, DSAIL - Foundations, STOR-i Centre for Doctoral Training
Dr Kandrika Pritularga
LecturerCentre for Marketing Analytics & Forecasting
Dr Anna-Lena Sachs
Senior Lecturer in Predictive AnalyticsCentre for Marketing Analytics & Forecasting, DSAIL - Foundations, Optimisation, STOR-i Centre for Doctoral Training
Dr Anna Sroginis
Lecturer in Management ScienceCentre for Marketing Analytics & Forecasting
Dr Ivan Svetunkov
Senior LecturerCentre for Marketing Analytics & Forecasting, DSAIL - Foundations, Lancaster Intelligent, Robotic and Autonomous Systems Centre, LIRA - Fundamentals, LIRA - Society and Human Behaviour, STOR-i Centre for Doctoral Training
Shahnaz Abdul Hameed
PhD studentCentre for Marketing Analytics & Forecasting, STOR-i Centre for Doctoral Training
Rebekah Fearnhead
PhD studentCentre for Marketing Analytics & Forecasting, STOR-i Centre for Doctoral Training
Benjamin Lowery
PhD studentCentre for Marketing Analytics & Forecasting, STOR-i Centre for Doctoral Training
Adam Page
PhD studentCentre for Marketing Analytics & Forecasting, Statistical Artificial Intelligence, STOR-i Centre for Doctoral Training
Niharika Peddinenikalva
PhD studentCentre for Marketing Analytics & Forecasting, STOR-i Centre for Doctoral Training
Carlos Rodriguez Calderon
Learning Developer (Mathematics and Statistics, LUMS), PhD (Integrated) studentCentre for Marketing Analytics & Forecasting
Joe Rutherford
PhD studentCentre for Marketing Analytics & Forecasting, Simulation and Stochastic Modelling, STOR-i Centre for Doctoral Training
- University of Birmingham, UK
- Professor Erol Egrioglu, Giresun University, Turkey
- , Jaywing, UK
- , University of Bath, UK
- , University Utara Malaysia
- University of Skövde, Sweden
- Dr Ping Lin, China
- Dr Shaohui Ma, Jiangsu University, China
- , University of Durham, UK
- , Georgetown University, USA
- , Federal University of Alfenas, Brazil
- , University of Bath, UK
- VIVES University, Belgium
- Drexel University, USA
- , Beijing Foreign Studies University, China
- , Universidad de Castilla la Mancha, Spain
- Nanjing University of Aeronautics & Astronautics, China
- Liam McCormack
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<糖心Vlog class="title"> Work with us 糖心Vlog>
Speak at an event or collaborate with us on research
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Consultancy and Marketing Research services
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Open source packages for R