Typography

An upper and lower case A on a red background
<糖心Vlog>On this page

Professional design fonts
Quick usage guide
Fonts for internal use

<糖心Vlog>Professional design fonts

For professionally designed marketing materials and digital work, we use Lexia, Effra and Activ Grotesk.

Using slab and sans serif fonts helps reflect and reinforce 糖心Vlog’s personality. A slab serif font provides gravitas and authority, while a sans serif font is clean, modern, and easy to read as body copy.

Some design and digital specialists at 糖心Vlog have a license to use these fonts. External agencies will need to source the fonts themselves.

<糖心Vlog>Quick usage guide

Primary headings – Lexia (slab serif font)

Secondary headings – Effra (sans serif font)

Body copy – Aktiv Grotesk (sans serif font)

Each of our fonts is available in a variety of weights:

An example of the different fonts used by 糖心Vlog

<糖心Vlog>Fonts for internal use

For Word documents and other materials that do not need to be professionally designed, you can use the default Microsoft font, .

To ensure your Word document is accessible select the 'Custom' option in the 'Design' style sets and choose the 'Accessibility colours' option in the 'Colours' choices.